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making your content matter

What I Write (And Why)

I Focus Your Content On what’s important

What are content categories?

There are hundreds of writing projects in the content marketing universe. Each project serves a unique purpose based on where your business is in the customer awareness continuum. This means that if prospects have never heard of your company, you’ll need to write different content than if you’ve been doing business with them for years.

So, how do you decide what to write?

To keep things simple, let’s classify your content into two categories:

  • Website content, and
  • Content marketing

I Make Your
Business Shine

What is the purpose of your website content?

  • Provide a positive experience for your website visitors so they read your content and view you as an expert in your field.
  • Help you attract more visitors to your website and increase your search engine rankings.
  • Convert your website visitors into paying customers by showing that you understand their needs, know how to solve their problems, and convince them to take the next step to receive your solution.

I Help Achieve Your Most
Important Goals

Compelling website content converts prospects into sales leads

  • If you’re starting a brand new website, you’ll need content for each of your website’s core pages. This includes a Home page that explains to them exactly what you do that benefits THEM and leaves them with a positive first impression.
  • Your About page makes you and your business unforgettable. You’ll have your readers nodding, “Yes”, to your experience, knowledge of your prospect, and relevant interests and hobbies.
  • When you write web content for the best user experience, your pages must put the needs and goals of your site’s visitors above your own.
  • If you already have a website, you’ll want to make sure your content is doing its job. The first step is a comprehensive website audit and report.

Transform Your Marketing With
High Converting Content

Here’s where things get really exciting!

So, what exactly is High Converting Content? Simply put, the purpose of your content marketing is to convert readers into customers. How is this done? Let’s take a look:

  • First, educate your prospects with well thought out, helpful information that demonstrates your expertise. Blog posts are perfect for this purpose.
  • Next, show your prospects how you’ve solved similar challenges for other clients…and how you’ll solve their problems too. Case studies are the most powerful tool in your belt.
  • Finally, keep your prospects and clients informed about industry trends and developments that affect them. Newsletters and email marketing are just what you need.

There are literally dozens of content projects that will accomplish these objectives. The following are some of my favorites for a reason. They’re cost effective and they work!

Click a tab below to learn more…

Blog Posts

A well written blog post provides your reader with a solution to a problem they need to solve, information they need to make a buying decision, or to confirm you’re the right company to work with.

Blog posts are normally posted to your website and sent to your subscribers on a regular basis. The benefits to your readers include staying informed on a variety of topics they are interested in. This exchange of information gradually builds a sense of trust between you and your raving fans.

The benefits to you are new subscribers who need what you’re offering, building your search rankings, and more visitors to your website. If you are building a new business, this is the perfect technique to increase your presence on the Internet.

Don’t have time to write? Don’t know what to write about?

I’ll help! Let’s get started.

contact me

Newsletters

Think of a newsletter as a modern day magazine. It contains valuable content your readers will look forward to receiving. Like a magazine, it has a trusted, attractive layout so your readers can find what they’re looking for, and it gets delivered to your subscribers ‘mailbox’ on a regular basis.

Here are some of the greatest benefits of sending a regular newsletter to your subscribers:

  • You build trust with your subscriber base, many of whom are potential customers.
  • You keep your subscribers up to date on your business. Was your company recently nominated for a prestigious award?
  • You share articles of interest with your readers.

And best of all, they are YOUR subscribers. They’re your people. Not Facebook’s, Twitter’s, or Instagram’s. You own the content. You own the list. You make the rules. How cool is that?

Let’s connect to discuss your newsletter. I’ve got lots of great ideas that will delight your subscribers.

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Case Studies

Case studies use the most powerful form of human communication and turn it into an irresistible sales tool.

This universal communication technique is called storytelling. And here are the three main components.

  1. Your customer has a BIG problem to overcome.
  2. She hires you to solve her problem.
  3. After applying your expertise, you creatively solve her problems and the project turns out to be a huge success.

“Big deal!” you say. “What’s so special about that?”

Well, there’s a fourth component that makes this form of storytelling magical. And I’ll tell you about that fourth component in just a minute.

But first…

Stories are powerful for the simple fact that they are impossible to forget. You’ll quickly forget facts and figures. But you’ll recall a vivid story forever. And your customers will remember your stories too.

And now for the magical ingredient you’ve been waiting for. The case study is told from your previous customer’s point of view, in her own words, how you you changed her life, how you solved her problem. How powerful is that?

We live for great stories. Give me a call and I’ll show you just how powerful case studies can be.

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Email

Here’s an incredible statistic…

99% of people check their email everyday. And 50% check their email 10x per day!

So, what are the benefits of email marketing to your subscribers?

  • In exchange for their email address, you’ll provide them with FREE valuable how-to content.
  • Over time, this content will help build your credibility and relationship with your prospects.
  • This trust and credibility could lead to being selected for a lucrative project.

What are some of the benefits of email marketing for your business?

  • Email is one of the most intimate forms of content marketing. When someone checks their email, you’ll have their full attention.
  • Email marketing has the greatest return on investment (ROI). For every dollar spent on email marketing, you’ll earn a whopping $38.

There’s much more to writing effective, persuasive emails that get your prospects to take action. Let’s talk about how you can leverage the power of email marketing to grow your business.

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Special Reports

I know. I know. Special Reports sounds boring, right? It’s enough to get through your never ending mountain of emails and project correspondence let alone read a boring report.

Well, if this is what you think of when you hear the words “Special Reports”, think again!

Special Reports, also known as White Papers, are typically 5 – 10 pages long. They are packed with useful information that identifies your client’s problem and your unique solution (like your company?). It compels readers to contact you for more information on your company, or to request a proposal on their project. As an added bonus, you’ll capture their email address for future content marketing.

Special Reports give you the perfect opportunity to explain how your business provides the SOLUTION they’re looking for to solve their problems. And believe me, your readers have plenty of problems!

Don’t ignore this powerful tool. Let’s talk about how to use Special Reports to boost your content marketing.

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Psst…One more thing to remember…

Your content marketing program never ends. You will want to do everything possible to build up a list of hungry fans that can’t wait to receive your content and news updates. Their success stories will become your success stories.

Let’s be clear, though. It takes commitment, training, and a special talent to grow your business using content marketing.

Call me and I’ll help you get started.

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