relax…you’re in the right place

More than copywriting. I’ll take your content marketing from ‘meh’ to wow.

I’m Bill Honnold. And I write B2B content for small to medium sized businesses in the building industry. If you’re looking to boost your content marketing results, then I’m your guy.

Do you want to expand your web presence, increase your sales, and standout from the competition? Then let’s get started.

If you’re wondering who
I’ve worked with…

Here are a few of the amazing companies I’ve worked with as a writer and construction manager

I’ve been there too…

I know how hard it is to master this content marketing thing. In 2004 when I started my construction management business, I figured I could do everything myself. Build a website, write the content, start a blog, and manage my clients’ projects.

Well, guess what came first? (Hint: it wasn’t content marketing)

The results? It wasn’t long before I was burnt out and gave up on my marketing plan. When the Great Recession hit in 2008, my business almost went under. All because I hadn’t focused on my marketing.

This doesn’t need to happen to you.

OK…let’s talk

Look…you know that your website and content are vital parts of your marketing plan. But many small to medium sized companies just don’t have the time, resources, or knowledge to create the right content. And where do you begin? What should you write?

That’s where I come in. So, sit back and relax…I’m here to help you every step of the way.

Could your business benefit from these results?

Imagine a website that sets you apart from your competition, engages your visitors, and gets them to take action. Here are just a few of the benefits my content marketing services will provide to your business:

  • Create a steady pipeline of work with clients that value what you do for them…not just a cheap price.
  • Increase your credibility, build a strong reputation, and demonstrate your expertise.
  • Attract more prospects, increase your website’s search engine rankings, and retain existing clients.
  • Feel a sense of pride when prospects view your website and read your content.
Construction meeting

Nearly Half A
Century of Building Experience

I bring almost 50 years’ building industry experience to your content marketing, crafting copy that will convert your prospects into clients. Whether you’re an architect, professional services company, or a contractor, I understand your business and what your clients are looking for. In fact, I may have even been your customer!

“Before I started working with Bill, I honestly believed I was going to create my new website for Mavens Concepts. I tried several different ways and no go.

After Bill and I started creating the website it took off. Bill guided me to the website designer who was essential and the two of them worked seamlessly. 

They tied together information about three different Italian companies being represented by Mavens Concepts, the company I was launching in January 2023. Bills’ decades of knowledge in architecture and construction really paid off.”

Elizabeth Downs

CEO, Mavens Concepts

Content Marketing Blueprint For The Construction Industry
Bill recommends…

Are you ready to take your content marketing to the next level?


Click the button below to get The Content Marketing Blueprint For The Building Industry download!

Let’s get started!

Four Simple Steps Will Get The Ball Rolling…

You may be wondering how to get started on your content marketing program. The following steps outline the process.


Step 1: Review

First, we’ll review your current website and content marketing plan.

Step 2: Planning

Second, I’ll help you design a content marketing plan that will take into consideration your priorities and budget.


Step 3: First Draft

Third, once my proposal is accepted, you’ll sit back and relax while I create the first draft of your content.

Step 4: Publish

Finally, I’ll make the final revisions based upon your comments, push the publish button, and we’ll share a celebratory glass of champagne!